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Sep 3, 2026

Meta's "Walled Garden" is coming

How can marketers prepare for Zuckerberg's AI-focused vision?

Bryan Bumgardner

Aug 27, 2026

How Ka'Chava cranked Meta new customer ROAS +43% with Northbeam Apex

Better signal equals better results.

Bryan Bumgardner

Aug 20, 2026

Meta performance slips while Amazon and YouTube improve

Back-to-school is here, along with early Q4 signals.

Bryan Bumgardner

Aug 13, 2026

Data: AI is chewing away at DTC search performance

The beginnings of a trend? Our data says so.

Bryan Bumgardner

Aug 6, 2026

H1 2026: Meta CVRs are tanking as CACs skyrocket

Only one category of advertiser is having a good time this year.

Bryan Bumgardner

Jul 30, 2026

The Northbeam UGC Flywheel: Part 3

Our definitive, field-tested process for generating UGC at scale for extreme growth.

Bryan Bumgardner

Jul 23, 2026

🤳 The Northbeam UGC Flywheel: Part 2

Our definitive, field-tested process for generating UGC at scale for extreme growth.

Bryan Bumgardner

Jul 16, 2026

The Northbeam UGC Flywheel: Part 1

Our definitive, field-tested process for generating UGC at scale for extreme growth.

Bryan Bumgardner

Jul 9, 2026

What's your plan for "ecomm summer?"

Looking to Steve Jobs for inspiration on thriving in this season.

Bryan Bumgardner

Jul 2, 2026

The Bull's Case For AppLovin

Why this emerging channel might dominate your budget mix in 2026

Bryan Bumgardner

Jun 25, 2026

How to scale your ads for maximum profitability, according to Northbeam

Stop wasting 40% of your ad spend. This is Northbeam 101.

Bryan Bumgardner

Jun 22, 2026

Data: May was a horrorshow for performance marketers

CACs, ROAS, and spend all got worse - and only one category of advertiser actually found joy.

Bryan Bumgardner

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The Media Buyer.

Meta's "Walled Garden" is coming

How Ka'Chava cranked Meta new customer ROAS +43% with Northbeam Apex

Meta performance slips while Amazon and YouTube improve

Data: AI is chewing away at DTC search performance

H1 2026: Meta CVRs are tanking as CACs skyrocket

The Northbeam UGC Flywheel: Part 3

🤳 The Northbeam UGC Flywheel: Part 2

The Northbeam UGC Flywheel: Part 1

What's your plan for "ecomm summer?"

The Bull's Case For AppLovin

How to scale your ads for maximum profitability, according to Northbeam

Data: May was a horrorshow for performance marketers

The Media Buyer, powered by Northbeam.

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Subscription

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Subscribe to The Media Buyer.

Meta's "Walled Garden" is coming

How Ka'Chava cranked Meta new customer ROAS +43% with Northbeam Apex

Meta performance slips while Amazon and YouTube improve

Data: AI is chewing away at DTC search performance

H1 2026: Meta CVRs are tanking as CACs skyrocket

The Northbeam UGC Flywheel: Part 3

🤳 The Northbeam UGC Flywheel: Part 2

The Northbeam UGC Flywheel: Part 1

What's your plan for "ecomm summer?"

The Bull's Case For AppLovin

How to scale your ads for maximum profitability, according to Northbeam

Data: May was a horrorshow for performance marketers

The Media Buyer, powered by Northbeam.

Quick Links

Subscription

Socials

Subscribe to
The Media Buyer.