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Previous issues of The Media Buyer.

Meta's "Walled Garden" is coming

Sep 3, 2026

•

4 min read

Meta's "Walled Garden" is coming

How can marketers prepare for Zuckerberg's AI-focused vision?

Bryan Bumgardner
Bryan Bumgardner
How Ka'Chava cranked Meta new customer ROAS +43% with Northbeam Apex

Aug 27, 2026

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4 min read

How Ka'Chava cranked Meta new customer ROAS +43% with Northbeam Apex

Better signal equals better results.

Bryan Bumgardner
Bryan Bumgardner
Meta performance slips while Amazon and YouTube improve

Aug 20, 2026

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1 min read

Meta performance slips while Amazon and YouTube improve

Back-to-school is here, along with early Q4 signals.

Bryan Bumgardner
Bryan Bumgardner
Data: AI is chewing away at DTC search performance

Aug 13, 2026

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4 min read

Data: AI is chewing away at DTC search performance

The beginnings of a trend? Our data says so.

Bryan Bumgardner
Bryan Bumgardner
H1 2026: Meta CVRs are tanking as CACs skyrocket

Aug 6, 2026

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7 min read

H1 2026: Meta CVRs are tanking as CACs skyrocket

Only one category of advertiser is having a good time this year.

Bryan Bumgardner
Bryan Bumgardner
The Northbeam UGC Flywheel: Part 3

Jul 30, 2026

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10 min read

The Northbeam UGC Flywheel: Part 3

Our definitive, field-tested process for generating UGC at scale for extreme growth.

Bryan Bumgardner
Bryan Bumgardner
🤳 The Northbeam UGC Flywheel: Part 2

Jul 23, 2026

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8 min read

🤳 The Northbeam UGC Flywheel: Part 2

Our definitive, field-tested process for generating UGC at scale for extreme growth.

Bryan Bumgardner
Bryan Bumgardner
The Northbeam UGC Flywheel: Part 1

Jul 16, 2026

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13 min read

The Northbeam UGC Flywheel: Part 1

Our definitive, field-tested process for generating UGC at scale for extreme growth.

Bryan Bumgardner
Bryan Bumgardner
What's your plan for "ecomm summer?"

Jul 9, 2026

•

5 min read

What's your plan for "ecomm summer?"

Looking to Steve Jobs for inspiration on thriving in this season.

Bryan Bumgardner
Bryan Bumgardner
The Bull's Case For AppLovin

Jul 2, 2026

•

4 min read

The Bull's Case For AppLovin

Why this emerging channel might dominate your budget mix in 2026

Bryan Bumgardner
Bryan Bumgardner
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