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Previous issues of The Media Buyer.

Why "restricted categories" struggle to scale with Meta ads

Jun 11, 2026

•

7 min read

Why "restricted categories" struggle to scale with Meta ads

And how to fix it, once and for all.

Bryan Bumgardner
Bryan Bumgardner
New York is banning your AI influencers

Jun 4, 2026

•

3 min read

New York is banning your AI influencers

Sizable fines await. Here's everything you need to know.

Bryan Bumgardner
Bryan Bumgardner
Data: why is everybody's Meta performance tanking?

Jun 1, 2026

•

4 min read

Data: why is everybody's Meta performance tanking?

Demystifying a trend in Meta's ad product.

Bryan Bumgardner
Bryan Bumgardner
+19% Meta ROAS with the press of a button?

May 28, 2026

•

3 min read

+19% Meta ROAS with the press of a button?

Northbeam Apex got an upgrade. Join the party.

Bryan Bumgardner
Bryan Bumgardner
TikTok CVRs slid by double digits last week - is this a trend?

May 21, 2026

•

2 min read

TikTok CVRs slid by double digits last week - is this a trend?

Exploring a troubling pattern we've noticed. But is it TikTok, or something else?

Bryan Bumgardner
Bryan Bumgardner
The Media Buyer Index: featuring new data

May 14, 2026

•

2 min read

The Media Buyer Index: featuring new data

Celebrating 100k subs and a new format.

Bryan Bumgardner
Bryan Bumgardner
Data: Why did CAC increase +9.7% in April?

May 13, 2026

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3 min read

Data: Why did CAC increase +9.7% in April?

Exploring a troubling 2026 trend, supported by Northbeam data.

Bryan Bumgardner
Bryan Bumgardner
A 5-step UGC process for $700m revenue

May 7, 2026

•

5 min read

A 5-step UGC process for $700m revenue

Exploring Comfrt's "Hudson Method" for scaling UGC.

Bryan Bumgardner
Bryan Bumgardner
How to win at marketing in a bad economy

Apr 30, 2026

•

4 min read

How to win at marketing in a bad economy

A ruthless, calculated, survive-at-all-costs plan for your paid media.

Bryan Bumgardner
Bryan Bumgardner
Is Pinterest the next great frontier?

Apr 23, 2026

•

6 min read

Is Pinterest the next great frontier?

Exploring some key updates for advertisers.

Bryan Bumgardner
Bryan Bumgardner
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