The marketing community is going IRL. Here's what you're missing

Hello, dear reader. This week I’m still basking in the afterglow of our incredible Northbeam Conference, which got me thinking: we should hang out more often.

I mean literally, you and me. Spending time with some of the smartest business operators in the game last week opened my eyes to tons of new ideas. Having one of the best views in NYC was a nice perk, too.

In 1973, Stanford sociologist Mark Granovetter published his “Theory of Weak Ties,” which argues that having a large network of casual acquaintances is critical for learning, professional development, and growth.

It proved that the glib yet sometimes cringey saying is true: your network is your net worth.

Cultivating in-person events is one of our favorite things at Northbeam. So I want to spend this issue sharing all the ways you’ll get to hang out with us in Q4.

This is a great chance to grow your networks, learn from legends in the industry, and get away from the keyboard before the BFCM grind begins.

Apply to join, RSVP, join waitlists, get on all these events below.

Even if it’s fully, apply anyways, that way I can be sure to get you on the next one. We have a lot of stuff coming up: Formula One races, tennis tournaments, more dinners, more happy hours.

Get on these lists and you’ll be the first to know.

I hope to see you there!

Wednesday Sept 30, 10 AM CST, Nashville

So you had too many free espresso martinis at the [insert any DSP name here] Shoptalk afterparty. It is Nashville, after all. Lucky for you we have brunch covered. Lobster rolls, B12 shots, recovery kits, free hats, country music, gallons of coffee. Everything you need to become a real human again, courtesy of Northbeam and Shoplift. If you were at Camp Commerce, you know how we do it.

Join the waitlist here. The legendary Matt Kobach will be there. Ask him about his “Perfect Frozen Margarita” recipe.

Thursday, Oct 1, NYC

If you’re a member of the incredible community Andrew Foxwell is building, you know about this one. It’s going to be a huge day of informative panels, tactical strategy guides, and high fives. I love this crowd and I’m excited to join as a guest and friend.

This ones exclusive - you gotta know Andrew and be part of the community to get in!

Thursday Oct 8, 11 AM EST, Online

Roughly half the brands on Shopify don’t peak on Black Friday. Think health and wellness, home goods, sunscreen. However, they’re still paying for it with raised CPAs, customers demanding discounts, and brutal inefficiency. What’s a marketer supposed to do?

We’re joining forces with Shoplift again to explore just that. We’ll talk strategies for thriving when acquisition costs are skyrocketing. We’ll explore the ancient Shakespearean conundrum: “to discount, or not to discount?” And we’ll just brainstorm, together, pulling from our shared experiences.

Register here, it’s free. I’ll be there!

Thursday Oct 15, 5:30 PM PST, Venice, CA

It’s LA Tech Week and the operators are out in force. We’re joining a huge panel with the legends at 1800DTC, who are building an awesome IRL community right now. Something’s really clicking with these in-person events. There’s so much in flux right now in performance marketing, from Meta to AppLovin to even diesel prices. We have a LOT to talk about, so come through. This will be special.

Register here, it’s free. I’ll be a panelist!

Tuesday, Oct 13th, 6 PM EST, NYC

Join us and our friends at QRY while we casually hang out with some of the best marketers in the city. We’ll be at one of my favorite new spots in the heart of Tribeca, continuing what I consider a generational run of in-person Northbeam events in the city. This is a great opportunity to build those “loose ties” we were talking about earlier.

Register here, it’s free. I’ll be there, and sure, we can take a selfie.

🫪 Mark Zuckerberg is coming for your margins. I joined Isaac and Zain on their podcast to discuss the future of performance marketing in an AI-centric Meta world.

🎨 Meta’s Muse can do Shopify but gets blocked by Amazon. The agentic commerce wars have begun in earnest!

🗳️ Vote for us in this 1800DTC contest. If you love Northbeam, we’d really appreciate your vote.

📺 Subscribe to our YouTube to get all the recordings from the Northbeam Conference. They’re coming!

🛸 Also, follow us on X! We share way more data and insights there in real-time.

📲 Or do you prefer Instagram? We’re there as well, and I’d appreciate a follow.

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