Senior Director of Growth Marketing @ Northbeam.
Sep 10, 2026
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11 min read
A guide on how to predict your ROAS on the big weekend.
Sep 3, 2026
4 min read
How can marketers prepare for Zuckerberg's AI-focused vision?
Aug 27, 2026
Better signal equals better results.
Aug 20, 2026
1 min read
Back-to-school is here, along with early Q4 signals.
Aug 13, 2026
The beginnings of a trend? Our data says so.
Aug 6, 2026
7 min read
Only one category of advertiser is having a good time this year.
Jul 30, 2026
10 min read
Our definitive, field-tested process for generating UGC at scale for extreme growth.
Jul 23, 2026
8 min read
Jul 16, 2026
13 min read
Jul 9, 2026
5 min read
Looking to Steve Jobs for inspiration on thriving in this season.
Jul 2, 2026
Why this emerging channel might dominate your budget mix in 2026
Jun 25, 2026
9 min read
Stop wasting 40% of your ad spend. This is Northbeam 101.
Jun 22, 2026
3 min read
CACs, ROAS, and spend all got worse - and only one category of advertiser actually found joy.
Jun 18, 2026
Stop wasting ad spend like everybody else. If you want to scale, you have to rise above.
Jun 11, 2026
6 min read
And how to fix it, once and for all.
Jun 4, 2026
Sizable fines await. Here's everything you need to know.
Jun 1, 2026
Demystifying a trend in Meta's ad product.
May 28, 2026
Northbeam Apex got an upgrade. Join the party.
May 21, 2026
2 min read
Exploring a troubling pattern we've noticed. But is it TikTok, or something else?
May 14, 2026
Celebrating 100k subs and a new format.
May 13, 2026
Exploring a troubling 2026 trend, supported by Northbeam data.
May 7, 2026
Exploring Comfrt's "Hudson Method" for scaling UGC.
Apr 30, 2026
A ruthless, calculated, survive-at-all-costs plan for your paid media.
Apr 23, 2026
Exploring some key updates for advertisers.
Apr 16, 2026
Go beyond and get yourself first-party data.
