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Get free ad performance benchmarks for Meta, TikTok, Axon and more, in your inbox every Thursday. 🛰️

Read all issues below. 👇

The Northbeam UGC Flywheel: Part 1

Jul 16, 2026

The Northbeam UGC Flywheel: Part 1

Our definitive, field-tested process for generating UGC at scale for extreme growth.

Bryan Bumgardner
Bryan Bumgardner
What's your plan for "ecomm summer?"

Jul 9, 2026

What's your plan for "ecomm summer?"

Looking to Steve Jobs for inspiration on thriving in this season.

Bryan Bumgardner
Bryan Bumgardner
The Bull's Case For AppLovin

Jul 2, 2026

The Bull's Case For AppLovin

Why this emerging channel might dominate your budget mix in 2026

Bryan Bumgardner
Bryan Bumgardner
How to scale your ads for maximum profitability, according to Northbeam

Jun 25, 2026

How to scale your ads for maximum profitability, according to Northbeam

Stop wasting 40% of your ad spend. This is Northbeam 101.

Bryan Bumgardner
Bryan Bumgardner
Data: May was a horrorshow for performance marketers

Jun 22, 2026

Data: May was a horrorshow for performance marketers

CACs, ROAS, and spend all got worse - and only one category of advertiser actually found joy.

Bryan Bumgardner
Bryan Bumgardner
Why attribution is mandatory for small advertising budgets

Jun 18, 2026

Why attribution is mandatory for small advertising budgets

Stop wasting ad spend like everybody else. If you want to scale, you have to rise above.

Bryan Bumgardner
Bryan Bumgardner
Why "restricted categories" struggle to scale with Meta ads

Jun 11, 2026

Why "restricted categories" struggle to scale with Meta ads

And how to fix it, once and for all.

Bryan Bumgardner
Bryan Bumgardner
New York is banning your AI influencers

Jun 4, 2026

New York is banning your AI influencers

Sizable fines await. Here's everything you need to know.

Bryan Bumgardner
Bryan Bumgardner
Data: why is everybody's Meta performance tanking?

Jun 1, 2026

Data: why is everybody's Meta performance tanking?

Demystifying a trend in Meta's ad product.

Bryan Bumgardner
Bryan Bumgardner
+19% Meta ROAS with the press of a button?

May 28, 2026

+19% Meta ROAS with the press of a button?

Northbeam Apex got an upgrade. Join the party.

Bryan Bumgardner
Bryan Bumgardner
TikTok CVRs slid by double digits last week - is this a trend?

May 21, 2026

TikTok CVRs slid by double digits last week - is this a trend?

Exploring a troubling pattern we've noticed. But is it TikTok, or something else?

Bryan Bumgardner
Bryan Bumgardner
The Media Buyer Index: featuring new data

May 14, 2026

The Media Buyer Index: featuring new data

Celebrating 100k subs and a new format.

Bryan Bumgardner
Bryan Bumgardner
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