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Read all issues below. 👇

Jun 11, 2026

Why "restricted categories" struggle to scale with Meta ads

And how to fix it, once and for all.

Bryan Bumgardner

Jun 4, 2026

New York is banning your AI influencers

Sizable fines await. Here's everything you need to know.

Bryan Bumgardner

Jun 1, 2026

Data: why is everybody's Meta performance tanking?

Demystifying a trend in Meta's ad product.

Bryan Bumgardner

May 28, 2026

+19% Meta ROAS with the press of a button?

Northbeam Apex got an upgrade. Join the party.

Bryan Bumgardner

May 21, 2026

TikTok CVRs slid by double digits last week - is this a trend?

Exploring a troubling pattern we've noticed. But is it TikTok, or something else?

Bryan Bumgardner

May 14, 2026

The Media Buyer Index: featuring new data

Celebrating 100k subs and a new format.

Bryan Bumgardner

May 13, 2026

Data: Why did CAC increase +9.7% in April?

Exploring a troubling 2026 trend, supported by Northbeam data.

Bryan Bumgardner

May 7, 2026

A 5-step UGC process for $700m revenue

Exploring Comfrt's "Hudson Method" for scaling UGC.

Bryan Bumgardner

Apr 30, 2026

How to win at marketing in a bad economy

A ruthless, calculated, survive-at-all-costs plan for your paid media.

Bryan Bumgardner

Apr 23, 2026

Is Pinterest the next great frontier?

Exploring some key updates for advertisers.

Bryan Bumgardner

Apr 16, 2026

What to do if Meta's attribution changes tanked your conversions

Go beyond and get yourself first-party data.

Bryan Bumgardner

Apr 9, 2026

How to accurately attribute top-of-funnel revenue

Spoiler: learn to measure views as well as clicks.

Bryan Bumgardner

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