Subscribe to
The Media Buyer.

Get free ad performance benchmarks for Meta, TikTok, Axon and more, in your inbox every Thursday. 🛰️

Read all issues below. 👇

Aug 13, 2026

Data: AI is chewing away at DTC search performance

The beginnings of a trend? Our data says so.

Bryan Bumgardner

Aug 6, 2026

H1 2026: Meta CVRs are tanking as CACs skyrocket

Only one category of advertiser is having a good time this year.

Bryan Bumgardner

Jul 30, 2026

The Northbeam UGC Flywheel: Part 3

Our definitive, field-tested process for generating UGC at scale for extreme growth.

Bryan Bumgardner

Jul 23, 2026

🤳 The Northbeam UGC Flywheel: Part 2

Our definitive, field-tested process for generating UGC at scale for extreme growth.

Bryan Bumgardner

Jul 16, 2026

The Northbeam UGC Flywheel: Part 1

Our definitive, field-tested process for generating UGC at scale for extreme growth.

Bryan Bumgardner

Jul 9, 2026

What's your plan for "ecomm summer?"

Looking to Steve Jobs for inspiration on thriving in this season.

Bryan Bumgardner

Jul 2, 2026

The Bull's Case For AppLovin

Why this emerging channel might dominate your budget mix in 2026

Bryan Bumgardner

Jun 25, 2026

How to scale your ads for maximum profitability, according to Northbeam

Stop wasting 40% of your ad spend. This is Northbeam 101.

Bryan Bumgardner

Jun 22, 2026

Data: May was a horrorshow for performance marketers

CACs, ROAS, and spend all got worse - and only one category of advertiser actually found joy.

Bryan Bumgardner

Jun 18, 2026

Why attribution is mandatory for small advertising budgets

Stop wasting ad spend like everybody else. If you want to scale, you have to rise above.

Bryan Bumgardner

Jun 11, 2026

Why "restricted categories" struggle to scale with Meta ads

And how to fix it, once and for all.

Bryan Bumgardner

Jun 4, 2026

New York is banning your AI influencers

Sizable fines await. Here's everything you need to know.

Bryan Bumgardner

READ ALL ISSUES

Free marketing performance benchmarks in your inbox every Thursday.

Subscribe to The Media Buyer, by Northbeam. 🛰️

The Media Buyer, powered by Northbeam.

Subscribe to
The Media Buyer.

Data: AI is chewing away at DTC search performance