Archive

Previous issues of The Media Buyer.

Escaping the "last-click trap" of attribution

Aug 14, 2025

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6 min read

Escaping the "last-click trap" of attribution

Some considerations for marketers and anybody who dislikes booby traps.

Bryan Bumgardner

Applovin: what you need to know, today

Aug 7, 2025

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4 min read

Applovin: what you need to know, today

We have referrals, and you have opportunity.

Bryan Bumgardner

7 reasons why Northbeam's data is better

Jul 31, 2025

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8 min read

7 reasons why Northbeam's data is better

Answering our most-asked question for our 100th issue.

Bryan Bumgardner