Previous issues of The Media Buyer.
May 7, 2026
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5 min read
Exploring Comfrt's "Hudson Method" for scaling UGC.
Apr 30, 2026
4 min read
A ruthless, calculated, survive-at-all-costs plan for your paid media.
Apr 23, 2026
6 min read
Exploring some key updates for advertisers.
Apr 16, 2026
3 min read
Go beyond and get yourself first-party data.
Apr 9, 2026
Spoiler: learn to measure views as well as clicks.
Apr 2, 2026
Northbeam Incrementality, available now.
Mar 26, 2026
2 min read
Plus, happy Shoptalk/NewFronts week!
Mar 19, 2026
1 min read
Performance is dropping across platforms. Plus, Meta is bugging out.
Mar 12, 2026
Understanding the variability in this week's data.
Mar 5, 2026
Learn to zig when everybody else is zagging.
